Is Pro Wrestling’s Third Wheel Going Flat?

Last week I got into a Facebook debate with my longtime friend, and wrestling comrade, Shaffee about the future of Ring of Honor. For those that don’t know, He is the afternoon host on 97.9 WGRD in Grand Rapids, MI. Shaffee and I also got into the wrestling business at the same time working with the PWF in 2000 & later with the Farhat family’s AWWL in 2002.  He’s the former manager of Sabu, and has wrestled for TNA at Bound For Glory against Traci Brooks. I think most of us are more jealous of the latter.  

Shaffee made the statement that Ring of Honor would be out of business by the end of 2012. It’s a bold prediction, but one he backed up. He pointed out that the promotion’s television product has its holes. For instance, the episode he recently watched involved a moment where an ether rag was used to knock out an opponent. The rag made its way into the crowd, and ROH showed fans sniffing the rag & laughing. The crowd knew the rag was a fake, and whatever loose form of kayfabe was shattered not only to the crowd but the audiences watching at home. This was one of many points that Shaffee made. That and RoH referee Todd Sinclair was bigger than most of the wrestlers.

It made me wonder if Ring of Honor, the favorite promotion of “smart” wrestling fans, was going the way of Extreme Championship Wrestling or Smokey Mountain Wrestling. Almost a year ago RoH was purchased by Sinclair Broadcasting Group, and it looked like the promotion was ready to slide into the top three behind WWE & TNA. According to SBG, Ring of Honor would reach almost a quarter of television sets in America. Yet a year later it seems that RoH has lost some of the allure it had going into the deal.

First, the biggest news out of RoH recently has been the talent that is leaving. Kenny King, current RoH tag team champion, showed up on TNA’s Impact Wrestling last week. RoH responded with a press release claiming they had been stabbed in the back by King. Yet, it was RoH who made the bush league decision to put a title on a non-contracted wrestler. Something anyone with any business logic knows is a no-no. Now a new shoot video with Kenny King is making the rounds as he doubts the vision and direction of Ring of Honor.

On top of that is the rumors that RoH poster child Davey Richards is once again talking about retirement. Richards has been talking retirement for years, but it never helps the promotion to be in limbo with one of its top stars. The constant mention of Richards walking away from wrestling can only fuel the flames of Ring of Honor not making it to 2013.

One man shoveling dirt on the grave of RoH is former WCW announcer Mark Madden. The Pittsburgh sports talk radio host has penned a few articles about his perceived problems with Ring of Honor. Madden comments on their attendance numbers being dismal, pointing to RoH drawing less than 500 in Pittsburgh. He is the most vocal of the RoH dissenters that has shed light onto talent issues such as Richards’ perpetual retirement to become a fire fighter.

Mark also points out that Jim Cornette, one of the last hold overs from 80’s territorial wrestling, is running the promotion like a small time regional federation instead of the national entity that it should be. Madden and Shaffee both have pointed to the use of local DJs or Promoters on the RoH TV product that makes Ring of Honor seem more like the small time carnival coming to town than the #3 wrestling promotion in the world. In wrestling perception still counts for something, and Cornette’s direction of the promotion has it being perceived more as a low rent indie fed barely removed from the flea market, and less like the national wrestling promotion reaching millions of viewers weekly.

The final straw might have come when Ring of Honor cancelled their tour of the Carolinas. A traditional wrestling hot bed, the cancelling of the tour might have been out of RoH’s hands but it only stokes the fires of RoH’s doubters. With talent leaving, talent talking retirement, wrestling talking heads taking shots, and cancelled tours, the demise of Ring of Honor might be over exaggerated, but the discussion is still happening. It’s a discussion that can only hurt Ring of Honor. What fan wants to invest time into a promotion that might not be around in a few months, even if it is just rumors?

Speaking of fans, it might be their fans that are doing the most damage. Ring of Honor is the haven for “Smart” fans. The fans who believe they know more about the wrestling business than even the wrestlers or the promoters. A perfect example is the end of the recent Ring of Honor iPPV, “Best in the World”, where Kevin Steen takes a 5 minute shit on the fans. He cuts a promo that would have caused a riot in New York if done fifteen year ago. Instead as he runs down the fans they continue to cheer Steen. They’re smart fans and they’re not going to get tricked into booing for this man because they know better. Only proving they don’t know shit.

What they’re really doing is sending a confusing message to regular wrestling fans trying to watch the RoH product for the first time. Why are these fans cheering a man who is calling them a bunch of names and insulting them to their face? Because new RoH fan, Smart Wrestling fans are the dumbest fans around. They think they know best, which usually means they know nothing. In the end not going along with the show to prove something is only going to prove people like Shaffee & Mark Madden right. That being, Ring of Honor isn’t long for this world.

When your audience won’t let go of the Cult persona, neither can the promotion. This is the smart fans wrestling promotion, and nobody is going to change it. Which means when RoH tries to go national, its fan base can’t adapt to being the #3 wrestling promotion in the world. It’s the basic theory of evolution, when you can’t adapt you die. Smart wrestling fans won’t let RoH adapt. They won’t buy into Kevin Steen as the bastard trying to close down Ring of Honor, in fact they’re helping shut the door.

Ring of Honor has a lot of problems, as any company going from small business to national entity does. The biggest is their fans, and their lack to truly support the product by being wrestling fans again. Their need to prove they are smarter than the average fan only lends to smothering the promotion. It won’t be Kenny King or Davey Richards leaving that kills RoH. It won’t be Mark Madden or Shaffee doubting the promotion that will kill RoH. It won’t even be cancelled dates that does in the promotion. It will be their fans and their inability to be simply fans that will snuff out Ring of Honor. Until the real fans outnumber the smart fans, Ring of Honor will be a small fish in a big pond. And what happens to small fish in big ponds? They get eaten alive.